THE INFORMATION WE COLLECT
“Personal Information” is information that, either alone or in combination with other information collected, identifies an individual. When we combine other information (i.e., information that does not, on its own, identify an individual) with Personal Information, we treat the combined information as Personal Information.
When you create a Mima USA account
When you create an account on a Mima USA website, we ask you to provide Personal Information, including your name and email address. You will use your email address or username and your password to login to your account. Your Mima USA account will be password-protected. We use your name to help verify your account when you call customer support.
When you buy products on a Mima USA website
If you purchase a product on a Mima USA site, then Mima USA will collect Personal Information from you, such as your name, mailing address and telephone number, so that we can process your order and fulfill your purchase. We do not view or store your payment card information. A third party processes customer payment card information when Mima USA customers use a payment card to make a purchase on a Mima USA site.
When you communicate with Mima USA
When you interact with our customer support representatives via email, website chat, telephone, text, or in person, we may collect Personal Information, such as your name, mailing address, phone number, email address, and contact preferences; and information about the Mima USA products you own, such as their serial numbers and date of purchase. We also may create event logs that are useful in diagnosing product performance related issues and capture information relating to the support or service issue. We use this information to provide you with customer and product support. We may access your Mima USA account in order to assist us in providing you the necessary assistance. To improve customer service, subject to applicable laws, we may also record, monitor, and/or review conversations with customer support representatives, and analyze any feedback provided to us through voluntary customer surveys.
HOW WE USE YOUR PERSONAL INFORMATION
Mima USA may use your Personal Information for internal statistical, marketing or operational purposes, including generating sales reports and measuring and understanding demographic, user interest, purchasing and other trends among our customers.
Entities with which Mima USA may share Personal Information
With social network providers
From time to time, we may provide email addresses of selected Mima USA customers who have opted in to receiving marketing correspondence about Mima USA products to social network providers, so they can help us display advertisements on the social network pages of other users who share common qualities (e.g., demographics and interests) with the selected Mima USA customers.
If you sign up to be notified by email when a Mima USA product will be available for purchase, in addition to using your email address to notify you when that product becomes available for purchase, we may also provide your email address to social network providers consistent with applicable laws, so they can help us to display advertisements about that product on your social network pages.
With service providers
We use third-party service providers to help us to administer certain activities on our behalf, such as fulfilling purchases and shipping products, processing credit card payments, sending emails, providing advertisements, analyzing usage of our websites and social media accounts, tracking effectiveness of our marketing campaigns, and allowing users to connect to their social network. We may share Personal Information about you with such third party service providers to the extent necessary for the sole purpose of enabling them to perform services on our behalf.
Examples of third-party service providers we use include e-mail providers and analytics services.
We may disclose Personal Information about you to others if we have your consent to do so in such form of consent as may be required under applicable law.
Subject to applicable laws in your jurisdiction, we may also disclose Personal Information about you to others as we believe to be necessary or appropriate: (a) under applicable law or regulation, including laws or regulations outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public authorities and law enforcement officials, including officials outside your country of residence; (d) to assist or support theft investigations involving Mima USA products or property, (e) to enforce any of our terms and conditions or policies; (f) to protect our operations or those of any of our affiliates and subsidiaries; (g) to protect the rights, privacy, safety or property of Mima USA, its affiliates and subsidiaries, you or others; or (h) to permit us to pursue available remedies or limit the damages that we may sustain.
We may also transfer Personal Information to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Mima USA’s business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.
Ways you may share personal information or consent to Mima USA sharing your personal information
Message boards, forums
Some Mima USA websites or social media accounts have message boards, forums, chat functionality, blogs, and similar features through which you can post information, messages and materials. Please note that any information you disclose through such services or otherwise on our sites may become public information and may be available to visitors to the sites and to the general public. We urge you to exercise discretion and caution when deciding to disclose Personal Information, or any other information, on our websites or social media accounts.
Cookies and similar technology
Links, third-party apps, and third parties’ privacy practices
[EU-US privacy shield]
Mima USA takes reasonable security measures to help protect against loss, misuse, unauthorized access and unauthorized disclosure or alteration of the Personal Information under its control. We employ administrative, technical, and physical measures to protect the privacy of your personal information. When transferred to a secure source (such as a credit company), the security of your personal information is safeguarded by encryption measures. In addition, numerous reliable and up-to-date security measures protect our own system and databases from intrusion.
Policy with respect to children
Our websites and social media accounts are not directed to individuals under the age of 13, and we request that individuals under 13 not provide Personal Information to Mima USA through any Mima USA website or social media account. If we learn that we have collected the Personal Information from a child under 13, we will take steps to delete the information as soon as possible.
Retention of personal information
[How you can review, correct, update and delete your personal information]
Your California privacy rights
Mima USA collects various types of personally identifiable information about you during our customer relationship. Under California law, if you are a resident of California, you may make a written request to Mima USA about how we have shared your information with third parties for their direct marketing purposes. In response to your written request, Mima USA can provide you with a notice describing the cost-free means to opt-out of our sharing your information with third parties with whom we do not share the same brand name if the third party will use such information for its direct marketing purposes.
If you would like to exercise your rights under California law, please send your written request to the email address or postal address below. Please include your postal address in your request. Within thirty (30) days of receiving your written request, Mima USA will provide you with a Third Party Direct Marketing Opt-Out Form, so you may request that your personal information not be disclosed to third parties for their direct marketing purposes.
U.S. Mail: MIMA USA, c/o Your California Privacy Rights, 2252 Hayes Street, Hollywood, FL 33020
Your choices regarding marketing correspondence
Newsletter Subscription Information
From time to time, we would like to provide you with information in the form of electronic newsletters. You may subscribe to receive electronic newsletters and information, without registering a product, by submitting your email address, phone number, or other relevant information at which you wish to be contacted.
Service Email Links
We may place email links on the Website to allow you to contact us directly. The Personal Information you provide in these email links is used to respond directly to your questions or comments. We may also file your comments to improve the Website, or review and discard the Personal Information. All information, other than Personal Information, that you send to Mima USA using these email links will not be considered or treated as confidential information. Do not send us any information, ideas, suggestions, proposals, or comments that you consider confidential or that you want to be treated as confidential.
If you opt-in to receiving direct marketing communications from us, then we may use your Personal Information to send you marketing-related correspondence (including emails) related to Mima USA products. To opt-out of receiving marketing-related correspondence from Mima USA, please click “Unsubscribe” from any marketing email you receive from Mima USA.
Last Updated: 07/10/2019