Mima hints at a Toy Doll Stroller at the ABC Kids Expo in Las Vegas and everyone is loving it!!!

With 2019 approaching Mima gears up to launch a plethora of amazing products. You may have expected new color schemes to help fashion moms coordinate their style or new models tailored to the growing needs of a newborn but never this!!!

With no release date yet, 2nd time moms and new moms alike can’t wait to purchase this doll stroller for their baby girl.

As shown in picture: White Xari Toy Doll Stroller next to its counterpart

More info will be released soon.


Take advantage of our October sale Oct. 15th – Oct. 31st
Purchase a Zigi and Choose your offer:

Mima Costume Contest

Win a FREE TOTE BAG!!!!!


1. Take a picture of your costume
2. Make sure your Mima stroller is in the picture
3. Write something adorable and tag @ mimausa


Happiness, bright bursts of energy, spring in bloom…

What does the colour yellow say to you?

Inspired by the vibrant country of India, the intense new colour for xari conjures up an exciting image of fun and liveliness decorated in bright colours and intricate patterns typical of this culturally rich land.

The patented mima “carrycot inside”, a beautiful patterned parasol and a new colour Starter Pack exclusive to this model all come included with your mima xari YELLOW! Limited Edition.

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This year a majestically bold, new colour joins the mima ranks, offering a seat unit, canopy, handlebar sleeves and basket covers in an elegant Royal Blue leatherette. 

Typically associated with royalty and favoured for centuries by monarchs and emperors, this colour is undoubtedly a symbol of luxury. Royal Blue is therefore sure to add a peaceful yet majestic twist to your daily strolling. 

The striking, deep blue tone combines beautifully with all three mima chassis colours as well as a number of mima Starter Packs, including the new styles; Denim Blue, Coral Red, Pixel Blue and Pixel Pink.

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Our award winning moon high chair is back! We’ve tweaked our design to add a new burst of life and a variety of aesthetic and functional features.

The mima moon is a 3-in-1 product that caters to the needs of your child throughout their development, one step at a time. The product comprises two seat units, one on top of the other, that allow the chair to be used from birth as a newborn lounger with pillow (sold separately) and as a high chair once the baby reaches 6 months. Convert the high chair into a junior chair, which is suitable for children weighing up to 45kg, by simply removing the upper seat unit.

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What do you associate the colour silver with? Prestige? Luxury? Futuristic aesthetics?

mima is excited to announce the new silver colour for xari: Argento. Due to high demand and endless enquiries about when or if our discontinued Cosmo would return, we’ve brought back silver with an updated twist. Like other mima collections, Argento is made using leather-look flair – an eye-catching material that perfectly adorns the curves and features of xari.
Silver goes hand in hand with the feeling of high-end, deluxe goods and the extravagant. Whether in the latest Sci-Fi movie or on one of the hottest catwalks, silver never fails to ooze individuality and innovation.

Make a statement:
Combine Argento with the Aluminium chassis for a unique, delicate and minimalist style.

Choose Rose Gold for that extra dose of luxury to create a hit combination worthy of any of today’s elite, fashionista parents.

Alternatively combine with the Black chassis for an edgier look for your little rock star.
On trend for 2016, Argento is the perfect tone for parents wishing to stand out from the crowd. Stroll in style while adding that extra sense of futuristic luxury to your mima xari. What are you waiting for?